trendtalk#4: Spring/Summer 2012

Trend Talk 4 Invite

Join us on 11 October 2012 for trendtalk#4, the last trend update of this year. These quarterly events are designed to bring the creative industry up to speed with the latest tendencies, colour-ways, and new directions for lifestyle, home, retail display and product design. Trendtalk sessions are hosted by Plascon, in aid of design charity Rock Girl.

The line-up for trendtalk#4 includes well-known decorator Marcia Margolius, the name behind the SA Décor & Design Annual, who will give a reportback on September’s Maison et Objet in Paris; arts writer Judy Bryant will share valuable insights and images from her September trip to Helsinki, this year’s World Design Capital, for Design Week Helsinki, ahead of WDC2014.

Analyst and researcher Lara Faris from Target Group Index Southern Africa will talk about how people are taking their individualism into their lives – in their homes, in their kitchens, in their food, in their fashion. It’s not about looking good anymore – it’s about expression of self and personal freedom. And she’s got the data to prove it.

Food stylist and consultant Maranda Engelbrecht will share thoughts about food and excerpts from her beautiful new book, which launches 9 October. Interior Architect Nick Criticos, Store Design Manager for Woolworths, will discuss new directions for retail display on his return from a scouting trip abroad.

Stylist Tracy Lynch will speak about her recent trip to Paris Design Week and her visit to the studio of extraordinary craft artist Frederique Morrel. And dynamic duo Aidan Hart and Lawrence Holmes of Inhouse Brand Architects will reveal the impact of changing lifestyles on office design, and what the office of the future is starting to look like… And there will be a surprise give-away at the event, courtesy of Babylonstoren!

Booking: Guests are asked to please to arrive early to secure a seat, as there is no advance booking.



Miranda-EngelbrechtGifted food stylist Maranda Engelbrecht of Babylonstoren and Woolworths is renowned as a style-setter and thought leader in the food publishing industry. She has both styled and created recipes for various magazines including Visi, Elle Decoration and Taste. Previously, she ran the Kloof St destination restaurant Manna Epicure, and now consults to Babel restaurant at Babylonstoren. (Image Source Elle Decoration)





MARCIA MARGOLIUSMarcia Margolius has over two decades of experience in the décor & design industry as a qualified designer, decorator and publisher and is a member of The South African Institute of the Interior Design Professionals (IID). Her writing career began in 1994, and her credits to date include Create a Stylish Home, Skep ? Tuis met Styl, Leef Ruimtes, Living Spaces, Bed and Bath, Kitchen and Dining, as well as the annual SA Décor & Design – The Buyers’ Guide. A tutor at design colleges and a regular contributor to many interior magazines and exhibitions, she is frequently interviewed on radio, television and online.




 Judy BryantJudy Bryant has worked as a financial journalist for the Financial Mail & SABC, before specialising in communications strategies and investor relations for listed companies and now focuses on the creative, environmental and heritage sectors. She is former editor of Design Indaba magazine & co-authored the Cape Craft and Design Institute’s book An Imperfect Beauty. She has a Journalism degree from Rhodes, MBA from Wits and her articles have appeared in numerous local & international publications. She lives in Cape Town and offers writing & media communications services.




Lara FarisLara Faris is a Key Account Manager at leading global syndicated market research company Target Group Index (TGI). Lara’s insights into local consumer trends and her work on the TGI Icon BrandTM Awards are widely quoted in local magazines and newspapers. She also contributes as a writer and analytical thinker to various publications on the topic of consumer mindsets and behavior.





NICK CRITICOSArchitect Nick Criticos was a partner and Head of Design at commercial interior architecture practice, ThinkSpace, before entering into corporate retail. He manages the Store Design team for Woolworths, where he is responsible for the design of all stores and new initiatives. He has a keen interest and involvement in branding for Woolworths, as well as new thinking in Design Strategy and business.





TRACY LYNCHTracy Lynch is an independent stylist, decorator and creative director who has worked on a number of high-profile local and international projects. Formerly the décor editor of Elle Decoration, and now the creative director for Hinterveld and a regular contributor to Visi, Tracy was also a décor consultant for the Plascon Design Centre. Tracy’s take on design is that it’s a creative response of an open mind to opportunity, and good design should elevate and sometimes entertain, but is always a resolve. She is the South African agent for the work of Frederique Morrel.





Aidan Hart started Inhouse Brand Architects in 2002 with his business partner Lawrence Holmes. Together they have created one of the leading design consultancies in South Africa. With Aidan as Creative Director and Lawrence as Managing Director, this duo has spearheaded many projects that have been recognised as ground-breaking in terms of the South African Interior Design Industry. Inhouse dominates the commercial design sector, with offices such as: Ogilvy, Old Mutual Head Office, Macquarie Bank and Union Swiss Offices to their list of achievements.

Other iconic gems in the hospitality Industry include Carne Restaurant, 95 Keerom and Test Kitchen. Aidan says of his design philosophy “sometimes you have to step up to the edge to enjoy the view”.

ABOUT trendtalk’s MC: LACIA GESS

Lacia Gess runs the Design and Decor Business Network, a platform that offers people in the industry an opportunity to get together to be inspired, promote their business and get contacts and leads over breakfast. She is also the founder of Lifestyle Tours, where she offers fun yet educational bus tours of Cape Town’s Creative Industries.

Wine will be available – kindly sponsored by Groote Post, and bubbly will be served on arrival, courtesy of KWV.

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